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A new site about Public Relations… We keep learning!
Hi to everybody! This is a blog by a student of a Public Relations MA. I will try to spread what I am learning in this interesting Master, and I am open to all suggestions and ideas about the...
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THE NEW RULES FOR MARKETING AND PR
The best seller “New rules for Marketing and PR” published by David Meerman Scott (3rd edition 2012, New Jersey) describes how PR and Marketing should manage Social Media. The Social Media factor is...
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Mum, I want to be a Public Relations
From http://www.canterbury.ac.ukWhen I decided to join this MA in Public Relations I did not ask to anyone about it; I just did it. There are many different (and not always prestigious) visions about...
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CRISIS COMMUNICATION: A MATTER OF ANTICIPATING
TESCO has come to the fore with a new crisis about horse meat. The company has managed properly the first one, and we as future PR practitioners are quite interested on analysing this second case. The...
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what are the employees’ needs in Internal Communication?
Internal Communications is often evaluated from the perspective of managers, but not so often from the perspective of the employees. Researchs and tools about it are focused on processes and content;...
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Help your staff to become your best advocates
This is a paragraph of the book ‘Organisations don’t tweet… People do’, by Euan Semple which I highly recommend while I find time to write a new own post: ‘Listen first. Really listen. Listen to the...
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Back after a long break! from a MA in PR to a job in PR
I am very sorry for my absence. This blog was created because of one of my modules during my course in the University of Westminster (MA in Public Relations). I have been working on my dissertation...
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